Drones and data set to revolutionise the UK agricultural insurance market

Drones and data set to revolutionise the UK agricultural insurance market

Iprosurv, the UK’s leading aerial survey, inspection and mapping provider, has entered into partnership with US-based agricultural surveying specialists, Sentera, in a move that will change the way agricultural risks are managed and insured in the UK.

The deal sees the full Sentera suite of sensors, software and analytics made available to Iprosurv’s existing fleet of over 400 drones. The new capability, a UK first, will enable Iprosurv to bring a new level of analytical detail to crop management and provide growers with the insight necessary to react before a crop is lost.

Using colour and multi-spectral imagery to create a field ‘heat map’, the new tech gives growers and their insurers a level of data and insight that has not been available previously.

The sensors provided by Sentera determine the health of a crop by analysing the light reflected by the crop leaves, down to individual plants. This allows the software to map out the health profile of a crop, enabling growers and insurers to take immediate and targeted remedial action.

This allows insurers to underwrite at a much more granular level which should lead to more accurate premium pricing and claims pay-outs for growers.

Rebecca Jones, CEO and co-founder of Iprosurv, predicted that the new capabilities would fundamentally change the way agricultural risks in the UK are managed and how insurers understand and price them.

Rebecca Jones, CEO and co-founder of Iprosurv, predicted that the new capabilities would fundamentally change the way agricultural risks in the UK are managed and how insurers understand and price them.

“The traditional approach to surveying crops requires boots on the ground, visual inspection and often lengthy analysis of individual plants. This is time consuming and, more importantly, can often be inaccurate but this partnership with Sentera means our drones can provide growers and their insurers with a detailed analysis of a crop’s condition, and it’s likelihood of failure, within hours,” she said.

“With Sentera’s tech on board, our drones can provide minutely specific data on a crop’s condition, predicting the yield and extent of any damage. Farming is becoming more and more automated and specialised and this technology is a significant addition to the modernisation of farming in the UK.”

In a recent Proof of Concept flight, an Iprosurv drone fitted with Sentera’s tech was able to help a farmer’s insurer establish that liability for their crop failure lay with a neighbouring farmer, avoiding a potential £1.5m claim on their record in the process.

Commenting on the partnership and the implications for the UK agricultural sector, co-founder and Director of New Strategic Ventures at Sentera, Greg Emerick, said:

Commenting on the partnership and the implications for the UK agricultural sector, co-founder and Director of New Strategic Ventures at Sentera, Greg Emerick, said:

“We’re excited to be working with Iprosurv to deliver the precision and efficiency of Sentera’s technology to agriculture professionals. Sentera’s solutions provide insights to growers, agronomists and retailers driving economic value up across the agriculture sector by reducing costs and improving production. 

“This same data is also being used to drive efficiencies for crop insurance claims adjusting and policy writing.”

The partnership is now live and the technology available to Iprosurv’s fleet of over 400 drones covering the UK. The capability will also be made available, via Iprosurv, to other drone operators on a commercial basis.

Contact For further information, contact martin.friel@iprosurv.com

About Iprosurv

Established in 2014, Iprosurv provides companies with the in-house capability of drone and data/media delivery services. Our CAMERA system and optimum drone operator platform provides bespoke services be that an on-demand, fully managed service to independent data/media delivery services.

Iprosurv is a pioneer in the provision of drone technology across a range of industries. Its current network of pilots, covering the entirety of the UK, use a proprietary system to record, store and deliver drone data to clients in a fast and secure way. From building surveys to flood response to assisting emergency services, Iprosurv continues to push the boundaries of how drones can be used in business.

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Iprosurv on the development of drone technologies during the pandemic

“There’s a way to do it better – find it.” This quotation is widely attributed to the inventor and businessman Thomas Edison, but for businesses throughout the insurance sector, this has become an underlying mantra as they rapidly adopt new working practices and digital technologies during the COVID-19 lockdown. The long-term nature of such changes and the impact they may have on traditional means of doing business is still unknown but the speed with which the sector has responded has been widely praised.

Read more: Insurers speed up innovation amid pandemic

When it comes to the new technologies being employed by insurers and brokers, most have been pre-existing services which were available but not utilised prior to the lockdown. From Zoom to Teams to the use of drone technologies, COVID-19 has encouraged the insurance sector, which has often contended with the label of being slow to innovate, to embrace new solutions.

Rebecca Jones (pictured above), owner and co-founder of the drone services provider, Iprosurv, noted that while, from a financial services perspective, insurance has lingered behind in terms of digitisation there is clearly new momentum. Insurance businesses are starting to embed tech processes into their business models, and this has evidently been accelerated by the lockdown.

“We’re seeing parts of the supply chain suddenly being forced to use tech services,” she said. “And previously they tended to be wary or apprehensive about these services or just to dabble with them as opposed to making them a fundamentally integrated process.

“It used to be a case of ‘we’ll try every other way we can do it first, and then we’ll adopt a tech perspective.’ [The lockdown] has been of benefit because the preconceptions about drones and tech in general have often been indifferent at best, and negative at worst, but now our clients have been in a position of being able to see what [these services] can really do.”

Jones outlined how Iprosurv, which is approved by the Civil Aviation Authority (CAA), is something of a pioneer in the drone services sector in terms of its insurance applications. Since its start-up in 2014, the business has seen dramatically increased demand for its drone inspection services and a definite uptick in the market in terms of adopting this technology. Iprosurv’s national network of individual commercial operators deploy drones on demand throughout the UK and offer a variety of services from damage assessment to risk management analysis.

Read more: Tech specialists partner up to offer coronavirus solution

The drone is the ‘tool in the box’, she said, capable of quickly capturing data and digital imagery which can be analysed to form a report. The range of applications of these technologies is vast and, for clients during the lockdown, this is an opportunity to explore alternative solutions so they have the data necessary to progress their claims or create risk management surveys on certain structures.

At the beginning of the COVID-19 crisis, Iprosurv worked with the CAA as it identified that it would need to make site safety assurances and implement changes to the ways in which it communicated with its clients. There is some apprehension from a policyholder’s perspective regarding people entering their property during COVID-19 as they may be self-isolating, and so the hands-off approach has been useful.

By ensuring that all contact regarding an inspection is carried out prior to the site-visit, she said, the business is able to ensure that drone pilots operate in sheer isolation, and that there is no interaction from a policyholder’s perspective and minimal contact with the associated site.

“One of the biggest challenges that we have is getting people to dip their toe into new services,” she said. “There has been a little bit of apprehension in terms of what drones can do and what data will be received and whether or not it will be good enough. But what we find is that once clients have used the technology, they like it and their feedback is amazing and they are asking themselves why they didn’t use it sooner.

“It’s difficult to find positives out of this pandemic but as a digital and tech-enabled provider, this crisis has forced the industry to embrace and experience new technologies and the way they can help the customer experience and how, from the customer’s perspective, these solutions can help facilitate faster and more enhanced decision making. That is a real positive and I would like to see that the industry as a whole really embrace tech moving forward.”

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https://iprosurv.com/2020/10/15/drones-and-data-set-to-revolutionise-the-uk-agricultural-insurance-market/Drones and data set to revolutionise the UK agricultural insurance market

https://iprosurv.com/2020/06/18/iprosurv-on-the-development-of-drone-technologies-during-the-pandemic/Iprosurv on the development of drone technologies during the pandemic